Team riders. Supported athletes. Sponsored sailors. Whatever you want to call them there are a lot about. But what does it mean being labelled as such? In layman’s terms a team rider is somebody – man or woman, girl or boy – who is proactive and enthusiastic about a brand’s products or services. So much so that they’re happy to shout about these from the rooftops. And it’s never been easier with social media such a ‘thing’ these days. Insta pics, Facebook posts and tweets (to name a few) are poised to deliver a team rider’s sponsor message to the masses. Even better is if said team rider has a healthy following.