In times where consumerism and instant gratification is booming we regularly get frowned eyebrows when we tell people the waiting list for a new Witchcraft board is 3 to 4 months. Being used to instant gratification buying something new makes them feel good and they want it right away. Many gadgets are just a few mouse clicks from delivery and often arrive the next day or in store there and then. This means, however, the item needs to be in stock behind the scenes and the retail chain needs to guess what will get sold. If they guess it wrong items remain unsold and will be dumped eventually. This is bad for the environment and economy at large. Losses on stock need to be made up elsewhere.

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