Posts tagged " kit "

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The Witchcraft Way – Witchcraft’s windsurfing philosophy

July 19th, 2018 Posted by Uncategorized No Comment yet

In times where consumerism and instant gratification is booming we regularly get frowned eyebrows when we tell people the waiting list for a new Witchcraft board is 3 to 4 months. Being used to instant gratification buying something new makes them feel good and they want it right away. Many gadgets are just a few mouse clicks from delivery and often arrive the next day or in store there and then. This means, however, the item needs to be in stock behind the scenes and the retail chain needs to guess what will get sold. If they guess it wrong items remain unsold and will be dumped eventually. This is bad for the environment and economy at large. Losses on stock need to be made up elsewhere.

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Freewave sailingon Withccraft wave gear

Versatility incorporated – freeride/freewave windsurfing on wave gear

April 26th, 2018 Posted by Uncategorized No Comment yet

Pics: Geraint Roberts

As many will know Witchcraft specialise in making high quality, hard wearing windsurfing equipment that stands up to the harshest of environments. Our home base of Fuerteventura, Canary Islands, is a tough place to exist if you’re a windsurf board or sail – not just the strong sun but also rocky shorelines do their level best to destroy kit on a regular basis.

Another trait of the WC brand is our penchant for a wave or two. With many hard charging wave sailors owning our gear over time a reputation has grown within this area of the sport. Just take a look at WC head honch Bouke who loves a bit of juice! And yet, there’s more to Witchcraft than being a one trick pony…

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